About Susan
My Expertise
After 15 years working with B2B companies across various industries and at all stages of growth, I decided to take my expertise on my own. Throughout my career, I've primarily focused on building out marketing functions for companies with underdeveloped or non-existent departments. My niche centers on demand generation strategy and execution. I love working closely with sales teams to implement account-based marketing programs, establishing sales enablement tools and processes, and deploying customer retention initiatives. I also handle much of the go-to-market (GTM) side, including messaging, audience targeting, defining ICPs, and developing personas.
I love what I do, and I'm especially passionate about connecting with people and building lasting relationships.
My Values
After years in the corporate world, I understand how crucial values are. But what's even more important is having values that are evident in your work and felt by those you work with.
I believe in providing honest, transparent support to everyone I collaborate with. If there's something I can't do, I'll do my best to connect you with someone who can. Loyalty is a top priority for me, and I always strive to foster trust and integrity in all my relationships.
Marketing Services
Demand Generation/Lead Generation
Demand Generation/Lead Generation
Demand Generation/Lead Generation
Are you struggling to deliver quality leads for your sales team to convert into opportunities? Are traditional marketing channels no longer delivering results?
I can help by bringing warm leads to your sales team and turning them into customers. Whether through campaigns, events, digital marketing, content syndication, website optimization, ABM, paid ads, or more, I have delivered the strategies to drive success.
Sales Enablement
Demand Generation/Lead Generation
Demand Generation/Lead Generation
Is your sales team feeling unsupported? Comprehensive resources can provide the guidance they need. From sales playbooks and pitch decks to email messaging and engagement best practices, I've got you covered. Want to boost your BDR, SDR, or AE's performance? Give them sales tools so they can walk into meetings with confidence and knowledge.
Account Based Marketing
Demand Generation/Lead Generation
Account Based Marketing
ABM is where it's at if you're looking to target high-end accounts. By thoroughly researching your target accounts, you're setting yourself up for success. As a certified 6Sense expert, I can help you launch or manage your ABM program, ensuring you make a lasting impression.
Content Marketing
Customer Marketing & Retention
Account Based Marketing
From strategy to execution, I can help you create compelling content that drives results. Whether you need white papers, blogs, webinars, or social media posts, I've got the experience to deliver high-quality content that resonates with your audience.
Customer Marketing & Retention
Customer Marketing & Retention
Customer Marketing & Retention
Your existing customers are just as valuable as your prospects. Let's work together to retain, upsell, and delight them. From customer events and surveys to case studies and referral programs, I can help you build stronger relationships and drive long-term loyalty.
Target Audience Development
Customer Marketing & Retention
Customer Marketing & Retention
Want to better understand your target market and equip your GTM team with the right tools? ICP development is essential for success. By creating detailed personas, conducting competitor analysis, and crafting targeted messaging that addresses key pain points, you can foster meaningful conversations with prospects and customers.
Contact Info
Contact me below! I always respond within a reasonable time and won't leave you hanging.
Email: susan.markle13@gmail.com
Phone: 312.286.9951
When I'm not helping my clients increase their pipeline or drive growth, I'm spending time with my family, traveling, watching sports, golfing, or attempting to rescue a stray animal.
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